Marriage is one of the special moments in life. It is unquestionably the most extraordinary time in the life of a bride and groom. Especially for the bride as marriage brings the way to exploit yourself with niceties, clothes, jewellery and shoes. 

When you are getting married, the first thing that you decide on is your bridal lehenga. But, the next most crucial thing that comes as a priority is beautiful wedding shoes. Wedding shoes can add all the oomph to your wedding outfit and make your outfit even more elegant. Below are some of the most frequently asked questions about choosing the perfect wedding shoes. We wish to do our best to keep the answers updated. We hope you enjoy our ultimate wedding shoe guide. 

Comprehensive list of Things to Know Before Purchasing Wedding Shoes 

A shoe that complements your wedding trousseau: 
Look for the style that complements the wedding lehenga and other dresses to be worn on your wedding day. The shoes can be peep toe, high heels, pumps, wedges or even Mary Jane’s. 

Look for Comfort, always: 
The shoes that you style with your wedding lehenga will have to be worn the entire day. Choose a style of shoe that is comfortable to wear the entire day. When shopping for bridal shoes, keep comfort as the most important aspect of preference. Before you make a purchase, wear them and try to walk for at least 5 minutes to gauge the comfort of the shoes. If you are planning to purchase your wedding shoes online, check if there is an option for replacement or return. Also, take your time while deciding on the shoes. You should feel secure with the footwear as it will be worn day and night. 

Choose a shoe that enhances the appearance of your feet: 
While comfort and easy-to-wear matter the most, the look and feel of the wedding shoes matter too. While buying your wedding shoes, make sure you know what your feet like to wear. Also, what looks good on your feet. There are a wide variety of options available for wedding shoes. You can pick from High heels, wedges, bellies, kitten heels, flats, and mojaris, etc. 

Few Recommendations for Wedding Shoes 

High Heels: 
Shoes that make the perfect choice for a wedding are high heels. You can team them up with lehengas, sarees, salwar kameez, and more. Whether you are going for the glittering bridal dress or plain fabric and basic embroidery, high heels can add the perfect bling to your wedding trousseau. High heels make an outfit shine and are a great way to dress it up a notch. When it comes to bridal dresses, you can buy silver or golden high heels that have the required glitz and glam. 

Wedges: 
All traditional weddings take hours. Since your wedding will demand you to stand for hours, staying in heels and stilettos can become challenging. If you wish to look tall but stay comfortable, wearing wedges or bridal flats with comfortable heels can be your best option. Wedges have the necessary height while making you comfortable in your wedding shoes.

Kitten Heels: 
A must-have in a bride’s wardrobe, kitten heels are the newest introduction to the wedding attire that brings comfort and glamour, altogether. Having a pair of embellished kitten heels can add the right amount of beauty and style to the wedding outfit. Kitten heels are not only fashionable and classy, but they can also seem chic and feminine when matched correctly with the outfit. In fact, kitten heels look equally good with western outfits.

While the other decisions in a wedding can be difficult, let’s make the shoe decision easy and convenient. Rock your wedding with the perfect pair of wedding shoes! 

Marilyn Monroe rightly said,” Give a girl the right pair of shoes and watch her conquer the world.” 

Footwear is one of the most lovable accessories on every woman’s list. A new pair of footwear every time bring double the amount of happiness as the ones you already have in your wardrobe. With endless choices and options for each season, it is absolutely easy to fall into styles that are driven by trends and celebrities. However, a few shoes and styles can be worn every year, no matter the season. While a woman can never have too many shoes, there are these five pairs of shoes that every girl should have. 

Despite, what your style is, these 5 different styles of footwear will add to your repertoire and will go with every dress in your closet. 

5 Essential Footwear for Every Woman 

White sneakers are timeless: 
From pairing a t-shirt with jeans to a floral chiffon dress or a Georgette summer outfit, white sneakers add a casual and a cool touch to every outfit. As cool as they are comfortable, white sneakers or casual kicks have non-negotiable benefits including ease, comfort and style.  

Slip-on, strappy sandals: 
The easiest sandals of all, the slip-on, strappy sandal might sound like a summer-only choice. But, the simple and easy to wear slip-on sandals are fashion show-goers who prove their utilities in seasons from the fall and spring to the summer. They go equally well with a chic suit or a summer dress. Sometimes, even with trainers.

Elegant ballerina flats: 
The perfect fit and pair of footwear whether you wish to go to work, attend a party or head out for a movie. Ballerina flats go beyond the Dance Floor and have become a comfortable style staple for most women around. Ballerina flats can be worn all day without hurting your feet or toes and it’s a great pair of footwear to have in your closet. 

Versatile black pumps: 
Black never goes out of style and a black pump is a style forever. Black pumps make a wardrobe the talk of the town. We would be surprised if you don’t already have it in your closet. A black pump is seasonless and so versatile that it can add an instant dash of style and statement to your outfit of the day. The versatile black pump can be worn with a little black dress or cigarette pants. They also look ravishing with a faux leather jacket over an evening dress. 

Simple flip-flops: 
You might be wearing this right now! Simple flip flops are the ones that we wear daily and have easily become a part of our life. Flip-flops are evergreen footwear that can be found in every woman’s wardrobe. From colour blocked flip-flops to printed thong flip-flops, women can find endless varieties when buying casual footwear. Flip flops are simple yet trendy and can be worn with casuals and trainers, dresses or for a walk down the beach. Imagine adding to your style elements with just a simple pair of slippers or flip-flops that are not boring. 

Fashion-forward shoes can always solve all the wardrobe dilemmas. Whether it’s the good old strappy low sandal or the stylish pumps or even the most basic flip flops.

The style and kind of footwear give your style a spin and helps you stand out from the rest. 

Not to forget that every occasion and place requires a different set of footwear that meets your requirements. It’s impossible to go jogging in pumps and it’s not possible to wear running shoes in a swimming pool. Choosing the shoes from the curated list of 5 must-have footwear will help you look fabulous according to the occasion while making you comfortable. 

For thousands of years, humans have been either barefoot or adorning simple footwear to protect the soles of their feet. Sandals have been a blessing during all kinds of weather. Sandals save the soles and toes from scorching heat in the summers and act as a covering in colder climates. Shoes such as moccasins are usually worn in a colder climate for adding warmth and saving feet from catching a cold. For a long time, sandals and moccasins providing sparse covering were adequate to protect the bottom of the feet from walking in rough terrain. However, foot problems due to walking barefoot consisted of several deep injuries. Today, everyday sandals and moccasins are still most commonly used for daywear footwear, but the world has been exposed to a variety of modern shoes providing comfort along with style. 

Brief Timeline of Shoes 
With the influence of modernity along with the evolution of the world, shoes have seen varieties based on style, region, comfort and fashion. Beginning from the earliest footwear in the form of 10,000 years old sandals to a variety of fashion shoes, pumps and heels, shoes have seen lavish designs and purposes. As society evolved, shoes found their place in theatre, ceremonies and costumes. The evolution of shoes made for ceremonies and costumes were fancy, extravagant and celebratory. These, however, were only used occasionally. Owing to their irregular and occasional use, comfort was not a priority for these shoes. Today, brands and people have adopted an attitude to combine comfort, styles and fashion for daily use. 

42,000 years ago: Archaeologists suggests evidence of East Asians with people wearing shoes. A skeleton that was studied by an anthropologist showcases slimmer bones than other early humans who used to walk barefoot during that era. The study concluded that people in that time used to wear footwear to showcase their status. Studies also suggested that the foot anatomy of people between 26,000 and 30,000 years changed drastically and began looking robust due to the use of footwear. 

27,000 years ago: An old Russian skeleton was found with small and lesser toe bones along with ivory beads around the ankle and foot. This suggested that the decoration on the footwear stated the fact of footwear being worn as a display of status in society. 

10,000 years ago: The oldest shoe as scientists suggests came 10,000 years ago where people used to wear sandals made out of ropes. People in Oregon in the United States used to wear a leather sandal that was made out of a single piece of leather, tied over the foot using a rope for comfort and protection. 

Ancient Footwear 
Ancient Footwear began from simple sandals that used to cover the sole and held to the foot with straps, ropes, straw, plastic, metal and old tires, etc. Suited for all rough terrains like rocky regions, hill-slopes, deserts and hot sand; ancient footwear was a protective shield from insects, thorns and injuries. 

Sandals: 

• The first-ever sandals to come into existence were between 8,000 to 10,000 years ago. These sandals were worn by the Anasazi of Southwest America. They wore braided and flexible sandals with a strap-shaped like a V. 
• Later sandals called “Geta” were introduced in Japan that were wood soled sandals worn with socks called a “Tabi.” The “Geta,” however saw plenty of variations with time where it became a platform like a sandal that was much like a flip-flop of the current times.
• India had “Paduka” as their first-ever sandals that were made of wood and were open sandals held to the foot using a knob between the great and second toes. 
• Sandals became common to people who could afford them 
• Decorated flip-flops came into being in 1341-1323 BCE when Howard Carter discovered the tomb of King Tut. 

Moccasins:
A simple shoe made out of a single piece of leather; moccasins became popular quite soon after sandals. Mostly worn by indigenous Americans, moccasins were worn until the Middle Ages. Soon, people began decorating moccasins with beading and prints to create beautiful footwear. 

Until the 19th century, the world has seen an evolution in the styles of sandals and moccasins. People had also seen clogs, pattens and sabots. It was in the 19th century that people started making shoes for the right and left feet. Until then both shoes were the same. 

It wasn’t until the Late Middle Ages where people started using their creativity to produce shoes as an idea of fashion. Soon, long pointed shoes with elite and fancy styles, stilted mules, high heels and buckled shoes started pouring in giving women greater options to choose from. 

By the 1590s, high heels were introduced. 

From high heels to mules and protective boots, shoes have gone through several changes over the years. They have also been objects of desire and a practical requirement.

Time Flies! It’s easy to shop for kids when they are tiny. However, once they grow out of their tiny feet, it’s time to shop for some “big girl/ big boy” shoes. Now that your child is actively running around or your friend’s kid is having their birthday, looking for a shoe that packs comfort, style and cuteness can be a challenging task. 

At Action, we understand the struggles of shoppers while trying to understand shoes for kids and their purpose. Most people are often not sure what to look for in shoes, as well. Choosing the right shoes for children may be difficult. However, the right tips to remember will ease the guessing game and the hassle. 

What makes a good shoe for children? 
If you are looking to buy a new pair of shoes for your child, understanding what makes the right shoe can make a huge difference. Here are a few things you can prioritize while finding a good shoe for your child. 

Choice of width fittings: Letting your child try different sizes and ensuring you find the comfortable fit will handle the rest of the shopping. This will ensure that you find the best possible fit for your child. 

Buy shoes designed for growing feet: Remember that a child’s feet are growing every day. To ensure the child’s feet don’t feel trapped, buy shoes that will provide your child with proper growing room. Also, ensure that you regularly measure your child’s feet to be able to find out of the shoes are not squashing their feet. 

Forget pointed or swung designs: When it comes to picking a shoe for your kid, go for the simple shapes. A child’s shoes should be shaped like a foot to help them grow into their shoes. Know that the nerve endings in kid’s feet haven’t fully developed. 

Opt for breathable linings: Find a shoe for your kid that allows proper perspiration to leave through the surface of the shoes. This will help keep their feet fresh, dry and healthy.

Tips to Remember!

• Look for shoes that provide a small amount of wiggle room in the toe area 
• Pick flexible shoes that help you avoid blisters and any injuries 
• Stay away from tight, pointy and narrow shoes for kids, as they can hurt the toes and prevent normal foot growth in kids 
• Look for flexible shoes that have an easy to move front toe box
• Pick shoes that give your kid heel support with proper padding for comfort 
• Look for shoes that have a rigid middle area so that the kids don’t hurt themselves while twisting their feet 
• Look for shoes created with straps, buckles, Velcro, or laces that are adjustable, providing you with proper closures to tighten or loosen the fit of the shoes 
• Go for leather or rubber as they have good traction ensuring non-slip soles for the safety of your child
• Find the perfect shoe based on the activity for which the kids are wearing the shoe 
• Look for shoes that provide a good arch support
• Look for shoes that are easy and quick to put on
• Easy to fasten shoes will be helpful for kids to change shoes for Physical Education classes at school 

Shopping for children’s shoes should not be frustrating or challenging. Reliable shoe brands like Action make shoes that are specifically designed for kids. The shoes are designed with top-quality materials, professionally constructed and stitched making well-fitting shoes for babies, toddlers, and young children. 

Action is adamant in selling shoes with a superior level of construction and comfortable product offering those kids can enjoy and proudly put on their feet. 

We understand your apprehensions while purchasing white sneakers. White sneakers tend to get dirty easier and certainly tough to clean. First you make a substantial investment in white sneakers only they can get spoiled by a strain for lifetime! Are you skeptical regarding how to maintain the lustrous shine and shiny whiteness of your shoes to remain intact? You don’t need much to do, only to know the proper method to make them clean! For that you don’t have to buy any fancy material from outside. Whatever material you have in home would be sufficient. Here we have listed three ultimate ways to clean your beloved white sneakers:

SOAP AND WATER
This is the most basic and simple method. You must have tried this method once in your lifetime. So the method goes- you have to put washing solution in the warm water. Stir the solution and take an old toothbrush. Dip the brush into the mixture and start rubbing the brush gently on the shoes. Repeat it until the strain fades away and shoes become more even. This method demands substantial time of yours. In case you don’t have time for this, you can use another method. You can use this method on other shoes such as sneakers, white leather loafers and fabric shoes.

MAGIC ERASERS
You must be wondering what a magic eraser is? It is a kind of raisin with a foam-like texture in its composition called Melamine foam. You must have this eraser at home in case of an emergency. Using this is very simple. You just have to add some warm water and rub against the strain until it fades away. Make sure that the foam is completely damp otherwise you will damage the shoes.

TOOTHPASTE
Toothbrush is the old school and classic shoe cleaning hack that has been used since ages. Moreover it is quite simple and straightforward. You just simply have to squeeze some toothpaste on the brush and rub against the strains. Needless to say, you must concentrate on the dirty areas. Therefore, make sure of all areas and let it dry for 15-20 minutes. In the end, wipe all the remaining toothpaste with a damp of warm water.

MICELLAR WATER
Micellar water is generally a makeup removing product. However, you can use this water on your shoes for removing undesirable strains and scuffs. This is a simple process. All you need to do is damp a good amount of micellar water on the handkerchief and rub on the shoes until they are clean. Micellar water is great when it comes to cleaning leather, suede and rubber shoes. It absorbs all the dirt and leaves a lustrous shine on the shoes. That’s why it is known to be an excellent hack for cleaning white sneakers and shoes. 

You can utilise these methods for cleaning your white shoes. However, it is your call to remain cautious and care for your white shoes wherever you go outdoors as dust particles are everywhere. So be careful!

An investment in a good pair of running shoes can be expensive and above that it can get dirty in no time. In order to maintain their longevity, you must clean them properly from time to time. Throwing them in the washing machine is not the solution. You must take out time and wash them with your hands so that they remain in a good state in the long run. 

Before we proceed to the cleaning methods, it is important to know the simple classification of dirt. Basically, there are only two kinds of dirt on the running shoes. The first kind is- natural dirt. The one which tends to stick under the shoes when you run outside (i.e. mud, water and leaves). The second kind of dirt comes from the runner itself. It includes blood, sweat, rubbing oils and anything you rub into your shoes. Therefore, running shoes will inevitably get dirty if you train outside. It is a vicious cycle! Having said that, it is important to look after them and clean them more frequently. Here we have listed two methods which can be efficacious in cleaning your shoes:

• RUB DOWN METHOD

This is the most simple method and it takes no time. Just simply take a handkerchief or cloth and rub down your shoes from the outer surface and give your shoes a good cleaning by removing heavy builds of dust and dirt. You can also clap both the shoes together so that dirt removes easily. Take out the inner sole and put them in a dry place. Wait for them to dry and afterwards gently brush outer words to remove all the dirt. This method will take no time and you are ready for your next running session once the shoes are dry.

• HAND WASH METHOD

It seems easy to throw away your shoes in a washing machine but it will hamper the durability of the shoes. Hence, you must wash shoes with your own hands. For this, you need to remove the soles first. Make a sink filled with warm water and mix shoe cleaning solution to it. Take a toothbrush and gently rub around the edges. Now, take the laces and gently rub around them. After this squeeze shoes and laces so that the excess water gets removed. After doing this, put shoes and laces in an airy dry place. It will take them two to three days to get them dried. 

So yes, here are the two different yet straightforward methods to clean your beloved running shoes. Employ these methods to increase the longevity of your shoes. Make sure that you wash them twice a week.

Running is the most ordinary and natural form of exercise. So, if you are considering investing in a pair of running shoes, it should be the right one! There is a myth many people believe that running shoes are as expensive as anything. This is a false notion. The price may vary according to brands and they are generally affordable. So, you must make a purchase after examining all aspects of it such as your feet size, your stride and your running manner. A wrong pair of running shoes may adversely affect your feet’s health which may cause acute pain, foot sores or pain in heels. Therefore, be careful while purchasing a pair of running shoes. Here we have listed some tips, that you must keep in mind while making a purchase for the same:

• THE TIMELINE OF YOUR RUNNING SESSIONS 

The number of sessions is a good parameter to measure what is the frequency of your running regime: regular runner or high intensity runner? Your running pace will further determine what shoes would be appropriate for you! If you train yourself 4 times a week, then it would be suitable to go for shoes that come with good quality cushioning ; so that you feel more comfortable. Your momentum would determine the most appropriate shoes according to your requirements.

• THE LEVEL OF INTENSITY OF YOUR RUNNING SESSION

If you are training hard and run around 4 times a week, then it is crucial to select shoes which have great cushioning so that it reduces shocking waves. The stability factor is equally important for supporting your feet throughout a running session. Therefore, we recommend you to go for lightweight shoes. The one which has remarkable cushioning and support.

• KNOW YOURSELF FULLY

Before investing in a pair of running shoes, here are a few things you need to introspect before. Few common things such as your weight, how frequently do you run etc? The most important aspect is to know your stride which plays a key role in your safe running and comfort level. Check your body weight because when you run, you put two to three times your body weight to your knees, feet, joints and muscles. If your shoes do not have the right cushioning, then your feet and joints are likely to get a shock wave which could result in heels and joint pain. 

• UNDERSTAND YOUR RUNNING SURFACE

There are different kinds of running surfaces for which running shoes are individually designed accordingly. Therefore, it is crucial to know your running surface. If you run on a plain surface, then there are running shoes for the same with minor irregularities. These shoes come with remarkable cushioning, elasticity and stability as per the need of your stride. For instance- If you run on a treadmill, then there are shoes which are quite light, and have small holes in front with good ventilation. Hence, this is the first thing to know your running surface first then determine the suitable shoes. 

Slippers are a crucial part of our daily life. After a long hectic day at work, we leave the uncomfortable shoes and wear slippers! This is a common phenomena because we feel more comfortable in slippers and most importantly our feet breathe, rest and recover in it so that we are prepared for the next day at best.

Apart from the comfort factor, slippers are important from the health point of view also. Hence, it becomes crucial to pay attention while selecting a suitable pair of slippers that provide comfort, rest and let your feet breathe the whole day. Therefore, we have compiled a list of tips that you must remember when you are planning to buy a good pair of slippers:

• SIZE

Usually, we tend to see a pair of slippers of the same size as our formal shoes. This is a wrong approach to see because every brand has its own distinct size. Hence you must first check whether they have enough space. Make sure they are not too tight; otherwise you may experience a lot of discomfort.

• MATERIAL

You can find varieties of material in the market nowadays. Hence, you must check which material would suit your feet in terms of comfort. Generally, people choose softer material slippers as it feels softer and comfortable for the feet and they are strong enough not to break easily.

• QUALITY

The quality of the slippers is utmost important as it ensures the durability of the product. If the quality is great, then your slippers will last for years and years.

So take these tips into consideration while making the right choice for your slippers. Other factors such as price, color and design also matter but these things are secondary. When you try the slippers on, you should see how you are feeling wearing them. If they are foot-friendly then sometimes prices do not matter because comfort of your feet is supreme.

Summer 2021 is here finally! Summer is not all about clothes, accessories, t-shirts, shirts etc! You must also pay heed to the summer shoes that are fashionable, comfortable and easy to wear. Men must understand that summer shoes are different from their formal shoes and sneakers. They are different in their composition and this attributes makes them a comfy wear during summer. Taking care of your feet ‘ health is important too. To make things easy for you, here is the list of top 5 men’s casual shoes that are in trends of 2021:

LOAFERS
Loafers are the most stylish shoes that every man must have a pair of them in their wardrobe. Loafers are breathable, therefore your feets wont sweat a lot. Moreover, you can wear them on casuals as well as formals. The best thing about loafers is that they are available in all shades and colors- be it dark or light. Hence, you can easily choose the dark shade and light shade according to the dress and the occasion. Your feet will be at ease when you wear loafers. They are in the latest trends as well as you can wear them all day long without any discomfort.

BOAT SHOES
Fun fact- they are known as boat shoes because people used to wear them during their boat sail. However, in the meantime it got famous across the globe and is still in trend. Now people wear them casually. The best about these shoes is their material and the durability of the shoes. These shoes are epitome of sheer comfort and they will keep the temperature of your feet cool. 

SNEAKERS
Sneakers are the best gift from the lord of shoes! These shoes are best to have in summers and you must have a pair of them in your wardrobe. You can pair them up with casual wear as well as they are best for your running sessions. Sneakers are best to pair them up with denims and most importantly they are sheer comfortable and stylish. 

SANDALS
Sandals are your ultimate saviour in summers and are quite fashionable to wear. Sandals are extremely versatile and dynamic shoes which can be paired up with any outfit and it still looks sheer classy. Especially the leather sandals! They are most comfortable, let your feet breathe and can be paired up with formals as well as casuals.

When you are selecting a pair of heels, it can be confusing and you may not be able to understand the variety, shapes and heights of a Heel! If Some key factors are indeed important while choosing the correct one- style, fitting of the shoes and how long you can wear them before they cause you discomfort.

 As you may expect, higher the heels, the more it will make your feet sore by the end of the day but selecting the heels that have a platform in front of the head line may stop the heel height from impacting the feet too quickly.

So you need to be aware of all the tips and tricks before buying a pair of heels. An awesome pair of heels has the potential to change your whole look while adding those few inches in your height! An appropriate heels must give you comfort so that you feel at ease while walking! Hence here we have compiled a list of different types of heels so that you are able to choose whichever suits you!

• BLOCK HEEL

A block heel is thicker than stilettos in its composition and it is quite easily manageable. This style became hugely popular in the 80s and 90s era and till this day, it is still relevant as it is practical to wear them everyday because block heels have a firm piece of heel below it so they give you more comfort and equal distribution of weight. Block heels come in various quirky styles such as cylindrical heels to low square heel. The key aspect of block heels is that they are super comfy and you can easily walk them in comparison to slimmer heels.

• CONE HEELS

Just like its name, cone heels come in the shape of ice cream cone. It is a triangular shaped shoe that comes in flat shape from one side and on the other side it is curvy which gives it a quintessential look. Similar to block heels, this type of heels would give you extra support and you can easily wear this all day long!

• PLATFORM HEELS

Platform heels are basically not a type of heel but a sole type. The composition of these heels is basically a thick heel block in the bottom and a platform at the front which makes it more high in its structure . A platform on the front side makes the stilettos more comfortable and easy to wear.

The aim of wearing heels is that it makes your legs more longer, slimmer; thus making you look aesthetically appealing. You feel a sense of confidence while wearing heels and undoubtedly it makes you look more attractive!